Professional Highlights I’ve launched brands, led teams, and driven innovation on many projects.
Items in blue indicate that I'm still actively involved.
Founder, Clutch Software
Chief Innovation Officer, DES
Board of Directors, Immobileyes
Marketing Strategy Instructor, The Warhol Academy (Carnegie Institute)
Board of Advisors, BLK DYMND REWARDS
Mentor, Ascender
Mentor & I2E Instructor, Ignite (Washington & Jefferson College)
Director, Cloud Hub, PwC
Partner, KRNLS
Contributor, HyperloopTT
Podcast Host, Pitchwerks
Branch Manager, PSX Inc
What Does All of This Mean for You?
We combine experience in technology, strategy, and execution to deliver solutions that drive real results. Whether you’re a business leader, entrepreneur, or organization looking to innovate, I can help you overcome challenges and seize opportunities.
Here’s what my team of internal and external resources can bring to your project:
Business and Product Launch Services: My team of experts and I have launched many products and companies. We can help you to gauge the environment, find your differentiated market position, and to start things out strong so your business can build reliably for many years to come.
Fast-Moving Business Growth: Most companies implement their product-marketing-communications "operating system" incredibly slowly, and over that extended time period, the core central strategy is lost to competing priorities, employee churn and scope creep. With our team, a comprehensive plan can be installed quickly, maintaining enthusiasm and momentum.
Understanding Your Customers: Your success hinges on your target audience, your market segmentation, your customer discovery, customer journeys, personas, and most importantly, how your buyer thinks about the pain you're trying to solve.
Targeting Strategy + Advanced Search: We're incredibly proud of our track record in coming up with precise targeting strategies, and then building those strategies into high-tech search tools that allow us to find the exact people with the exact problem that you solve. Delighted buyers are a great foundation for building your business.
Content and Events: Getting the audience's attention can be a challenge. Holding that attention is harder. Once you have their focus, you must quickly show them how you see the world, the market, and the future. Engaging content and events can take them from awareness about your product, to understanding of your purpose. This is one of our specialties.
Welcome! I’m Scot MacTaggart, a strategic advisor, consultant and entrepreneur celebrating 20 years of experience helping innovative organizations to tell their stories and accomplish big things. My methods -- like Strategic Targeting and the Integrated Growth Framework -- help clients achieve success in predictable, holistic ways that pay off for years after the work is complete.
TL;DR
Innovation excites people, but can confuse them too. It's important not to waste time repeating yourself. Important things need to get done.
We research the customer, identify market segments, craft message, devise marketing and sales strategies, and target audiences that will love to hear about the problems you've solved.
Mission My firm's mission is simple: help the outside world to understand what you do, and how to know if it's for them. It sounds simple, but there are lots of things that can get in the way -- from their own assumptions to their fears of unwanted change.
From startups looking to disrupt markets to established organizations seeking growth and transformation, I bring tools, insights, and energy to make your ideas clear and accessible.
